Purolabs: Supplement Labels by VMS Label

Customer Spotlight: Purolabs

• Print a high quality label for an established supplement brand.
• Separate front/rear prints to suit postal pack.
• Ink that does not rub off when stored label to label.
• Repositionable glue / top leading / block varnish for BBE date.
• Maintain a short lead time and competitive pricing.

Purolabs reached out to VMS for help with their supplement print. The brief was simple- they wanted a label to suit a postal pack, that would suit their new supplement manufacturer’s application process. Postal pack labels are often hand applied, so the glue needed a low tack to allow failed applications to be corrected. The product was printed on gloss polypropylene to give a high durability, as labels would rub together in transit. A section on the rear was left uncoated to allow overprinting of a BBE and batch number.