When do I need to show the RI%, RDA, or NRV?

Short Answer:

Whenever you include ingredients with a listed Reference Intake, which is most vitamins and minerals, you need to display their RI%. Best practice is to label the column RI%, although if you’ve already called it NRV% don’t panic, both are acceptable. The .Gov guide on this subject can be consulted here.

This is a complex area with a lot of “if this, then that” rules, so we strongly recommend speaking to us rather than getting your answers online.

Supplement facts label detailing serving size, ingredients, and nutritional content for a magnesium and vitamin B6 supplement in capsule form.

What do I do if there are no ingredients with an RI%?

If none of your ingredients have a listed RI%, you don’t actually need to list anything. You will see a lot of brands who’s product has no ingredients with an RI% still include a column for RI%s, with nothing but blanks or asterisks indicating that there is no RI%, however this is not required. Best practice when no ingredients have an RI% at all is to just not mention them.

What if some ingredients have an RI%, but others dont?

In this scenario, most brands opt to put an asterisk in the column, leading down to a match note saying “No RI% established” or similar. Regulation does not infact require doing this, you are not required to show there is no RI%, so you could just leave a blank in the column rather than trying to explain.

Why RI% or NRV%, rather than RDA or DRV?

RDA and DRV%s can vary by age and sex, that’s why we don’t use them on supplement packaging.

RI% and NRV% are both considered acceptable in supplement packaging. RI% is generally best practice- the exact wording of the law used in the UK calls it both Reference Intake and Nutrient Reference Value.

Do I need to list an ingredient if it’s below 15%?

We are not aware of any law specifically banning a brand from declaring an RI% which is under 15%. You cannot use ingredients included below the 15% RI to justify health claims, but that does not mean you cannot list their RI% on your label. However, industry practice has been to avoid listing RI%s for ingredients with very low RI%s, typically below 15%. The HFMA suggests not listing values below 7-8%. VMS typically leaves values below 15% off the label, unless there is some logical reason to leave them on - for example in products where multiple doses in one day could add up to a more meaningful %, which the customer may benefit from knowing about.

Not sure you’ve understood?

This is a complex subject. We would always recommend speaking to us for expert advice around your exact product to ensure you get your label right.